Then, in '96, he saw Eminem. The rapper was at a low ebb at the time; Rosenberg stayed in touch and, after getting his law degree and relocating to NYC, determined that Em had reached another level. He threw his hat in the ring to rep the rapper, beginning a storied partnership.
Eminem crashed on Rosenberg's couch in New York "and we just figured it out," as Rosenberg told us for his Rainmakers profile. Rosenberg didn't officially become Em's manager until he'd handed off legal duties to his mentor, veteran barrister Theo Sedlmayr. A deal with Jimmy Iovine and Dr. Rosenberg famously declared that Def Jam , which he would helm from , was a huge model for Shady.
The associated Anger Management Tour was a blockbuster that saw the rapper conquering rock fans and hip-hop audiences alike. Rosenberg ventured into film production with 8 Mile , a fictionalized account of Eminem's early career that put the star, whose experience before a camera hitherto had been limited to some videos, at the center of a major Hollywood feature.
But the film was a commercial and critical hit, as was the soundtrack; the cut "Lose Yourself" took home a pair of Grammys and an Oscar for Best Original Song. The ST also introduced Shady's next big artist: 50 Cent. The experience I had running one of the greatest, most storied record companies of the modern era was incredible.
I will remain forever grateful. My new relationship with UMG gives me the ability to continue to sign and develop talent in a more focused and streamlined way, while still dedicating the time necessary to fulfill my management duties and foster the many entrepreneurial endeavors connected with Eminem.
And while Kanye West has certainly made headlines in recent years, few would dispute that his recent releases pale next to his classic work and his public profile has been problematic. However, Rosenberg did enjoy four No. Rosenberg is also an attorney and co-founder of Shady Records, which has released albums by such artists as 50 Cent, D12, and Obie Trice. Home Music News. Feb 21, pm PT. By Jem Aswad Plus Icon. Jem Aswad Senior Music Editor jemaswad. He officially became Eminem's manager, and the rapper would visit his New York apartment from time to time.
After the successful release of the Dr. Initially, the boutique label served as a way to showcase Eminem's D12 group, which consisted of Motor City's six sharpest and illest emcees and their violent alter egos.
Their debut, Devil's Night , was the label's first-ever album. Shady Records later expanded its wings by signing controversial rapper 50 Cent, who then scored a whopping , first-week sales for his debut, Get Rich or Die Tryin. Marshall Mathers was born on October 17, , while Rosenberg was on August 1, This means that the rapper is only one year younger than him, so it's clear why the two developed a protective and robust bond.
As Em's manager and attorney, Rosenberg stuck with him through thick and thin, including when Em suffered from deteriorating physical health and addiction from to Rosenberg's experience of handling Eminem landed him an opportunity in to be the president of hip-hop's most prolific label, Def Jam Recordings. A year later, he would resign to focus on his own venture, Goliath Artists.
On the other hand, Eminem, as mentioned, is the head of Shady Records. The label has seen an enormous amount of talent, from 50 Cent to Yelawolf, and it now serves as home to the Griselda group and rapper Boogie from Compton. Almost every single Eminem album has 'Paul' in the skits, as the opposing character to Slim Shady's over-the-top violent and comical persona.
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