On the one hand, the company's wholesale wing developed a new market providing greeting cards to confectionery shops, as well as to newsstands and tobacco stores. The company's retail side, meanwhile, began a national expansion.
Helping to fuel the group's growth was its decision to sell its Bury headquarters and warehouse facility, in a sale-leaseback arrangement that gave the company the capital to invest in new locations. By the middle of the s, the company operated nearly stores, including 50 franchised stores, throughout the United Kingdom and in Ireland.
The success of the Bury headquarters and warehouse development, and its subsequent sale, encouraged Ron Wood to launch a new career as a property developer in the mids. Following the acquisition, the company's name was changed to Birthdays Greeting Cards Ltd. Lovering now led the company on a new expansion drive, promising to boost the group's retail network past the mark in the early s.
The company also began looking for new business opportunities at the dawn of the 21st century. In , for example, Birthdays launched a new web site, Ecardsforyou. The site included a library of more than 1, different cards, including greetings featuring animations and videos. Birthdays also sought to capitalize on its successful range of party supplies. In , the company launched Party Land, a retail format focused on the party planning market.
The first Party Land opened as a section of a Birthdays store in Solihull in By the beginning of , the company began making plans to roll out the Party Land concept to other stores in the Birthdays chain. Yet Birthdays had been struggling in the early years of the century. At the same time, the company's market share was being eroded by new competition from the supermarket sector, as well as by the rise of new challengers, especially Clinton Cards. That company, which laid claim to have founded the United Kingdom's first specialist greeting card shop in , had grown rapidly though the s.
A series of large-scale acquisitions, including the purchase of Hallmark's U. The two sides, however, were unable to reach an agreement.
The Birthdays Group is the leading retailer of greeting cards and related products in the UK. Birthdays is building on its background of solid retail experience and is able to offer you many new and exciting ventures. Our new concept stores are designed to provide you with a unique shopping experience, combined with the best possible prices! No ifs, no buts! We aim to provide only quality products.
Birthdays' goal is to be as famous for its service to its customers, as it is for its high quality shops and 'value for money' merchandise. Add To Cart. Product price of USD 9. New Item On Sale. Choose Items. Product price of USD 2. Cupcakes Lots of Happy Birthday Card. Product price of USD Product price of USD 4.
Product price of USD 7. Party Banners and Treats Birthday Card. Colorful Cupcakes Wrapping Paper, 27 sq. Happy Wishes Birthday Card Keeper. Product price of USD 8. Happy Birthday to You! Recordable Storybook Wit…. Product price of USD 3. Why 18 Is Awesome Book. Product price of USD 5. One Is Wonderful! For Couples For Families For Girls For Her 2, For Him 1, For Kids For Teenagers Friend Girlfriend Goddaughter 2.
Godmother 3. Godson 4. Gran 9. Grandad Granddaughter Grandma Grandmother 0. Grandpa 3. Grandparents 2. Grandson Granny 9. Great Grandad 2. Great Granddaughter 4. Great Grandma 4. Great Grandson 3. Husband Like a Dad 0. Like a Mum 1. Mam Mother 7. Mother-in-Law 1. Mum Mummy Mum-to-Be 1. Nan Nana 8. Nanna 4. Nannie 7. Nanny 8. Nephew
0コメント