When they first got into the states their slogan had worked better than they thought and they sold 96, cases of Moosehead to Americans. Their product was mostly purchased by students in America. The best they ever did in America was six million cases in one year. After the trade barriers came down the expanded nationally. Moosehead is one of the last family owned and operated breweries.
However they are estimated to bring in a huge Moosehead has always been a big part of the community since it has been in halifax for a long time. They sponsor events and supply their beer for many events taking part in the community but also out of the community. The brewery holds tours of their brewery every day through the week at 1, 3, and 5 to show the brewing process with everyone as well as their history.
Moosehead partners up with habitat for humanity and builds houses. They made a large donation to start, their employees volunteer time, and the tips from their small batch brewer goes to habitat for humanity.
Moosehead Brewery Tour. History In Susannah Oland and her husband started brewing on their farm. American Lager.
Get to Know the American Pale Ale. Moosehead Breweries Ltd. Previous: Minhas Micro brewery Calgary. Popular seasonal beer Samuel Adams Summer Ale will follow this summer, also in bottles and kegs, with other seasonal offerings and variety packs being considered for future release. Moosehead Breweries and Boston Beer Company are the largest independent and fully domestically-owned brewing companies in Canada and the U.
Does Moosehead warehouse the beer and truck it to all the independent retailers through out quebec? Do they use any 3rd parties for their distribution?
My self and my entire pool team converted to moosehead beer about 4 years ago. Everything was great until recently. I estimate we purchase about 3 to 5 cases a week and one keg every weeks. The new commercial brewery was situated on a Halifax was ideal for a budding brewer because of the pronounced military and naval presence.
Beer had long been part of the life in the armed forces. This, along with the fact that the overwhelming majority of the civilian population in Dartmouth and Halifax could trace its ancestry to the beer-drinking cultures of England, Scotland, and Ireland, gave an immediate incentive to anyone like Susannah Oland looking to capitalize on their knowledge of the art of brewing. Tragedy struck in October , however, when John died in a riding accident.
To make matters worse, DeWinton was transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed at a competing brewery. Undaunted, Susannah Oland and her sons continued working at the brewery, which had been renamed the Army and Navy Brewery in honor of its principal patrons.
In , after receiving an inheritance from a relative in England, Susannah Oland bought out Fraser and dissolved the partnership. She began operating the brewery under the name S. Oland, Sons and Company and trained her sons to be brewmasters. She worked at the brewery for the remainder of her life.
When Susannah died in , the brewery was taken over by her youngest son, George W. In , George sold the brewery to an English syndicate and used the proceeds to acquire the Highland Spring Brewery of Halifax and another brewery in Saint John. The Halifax brewery was destroyed in the explosion of and, as a consequence, George W. His second son, Sidney, joined him in the business at the end of the First World War , and with the aid of government compensation for victims of the Halifax explosion, the Olands rebuilt the old Highland Spring Brewery.
This dodgy practice helped keep the business afloat. Ever since they were boys, Sidney and George had been in competition with one another. While their father was alive, the intense rivalry was never allowed to descend into a family feud. But when George Sr. After the Second World War, the Canadian brewing industry became consolidated in the hands of the three largest brewing companies: Labatt , Molson and Canadian Breweries Limited. Interprovincial trade barriers, provincial jurisdiction over the retail sale and distribution of alcoholic beverages, local sensitivities, as well as a permissive policy toward takeovers paved the route towards market consolidation in Canada.
Just over 50 of the 61 breweries that were in operation in were still producing beer by the early s, but most were owned by one of these three. The big three had a physical presence in every region across the country, except for the Maritimes and Northern Ontario, and their national brands dominated the market place.
The limited size of the market as well as the protective provincial tariff on out-of-province beer sheltered Moosehead from its big three competitors. Nevertheless, Moosehead encountered difficulties during the postwar years due to the lingering shadow of Prohibition. While Prohibition had come to an end in New Brunswick in , public drinking continued to be prohibited until This led to some of the lowest consumption rates of beer in Canada.
To make matters worse, Moosehead was unable to gain market share outside of New Brunswick. This preemptive strike allowed Moosehead to dominate the draft market for decades to come.
By , Moosehead controlled roughly half of the Maritime markets. Throughout the period, Moosehead continued to do what it did best: make and market beer. In place of specialization for higher returns, they substituted diversification in hopes of greater security. Labatt, for instance, diversified into frozen foods, juice, dairy, grain and entertainment, which included bringing the Blue Jays to Toronto. It was a similar story at Molson, which diversified into chemicals and the home improvement sector, spending hundreds of millions of dollars to purchase shares in Beaver Lumber and Home Depot.
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